Archon Advising facilitates radical accountability for men who are stuck, lost, or sabotaging their potential. This is not therapy, coaching, and definitely not coddling. It's discipline over drama through truth.

This agency exists to break cycles by dragging men out of the quicksand of ego, addiction, weakness, and victim-hood mindsets. We do it by teaching men how to interact with themselves in an entirely new way—honestly without guilt, shame, or anxiety.

We use proven, time-tested tools: journaling, reflection, and raw, daily honesty. The goal isn't to cope. It's to conquer ourselves.

I’m Eric Ruth, trial attorney, four-time author, Stoic consultant, Navy veteran, and a man who burned his life to the ground before rebuilding it brick by honest brick.

I created The Honesty Experiment after crawling out of decades of lies, booze, porn, rage, sabotage, and silence. I got super fat. I got dead depressed. I blamed everyone else. Then I got to work. Through journaling, I rebuilt my life, built a bulletproof marriage, revitalized my career, and renewed my sense of purpose by facing the truth head-on.

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No. This is very far from coaching. This isn’t about motivation or your feelings. This is about your actions. If you're looking for a safe space, a diagnosis, or a prescription, I'll help you find the right medical professional. Otherwise, show up ready to do the work you've been dying to get into.

Every program is built on The Honesty Experiment—a daily journaling practice designed to confront lies, destroy ego, and clarify action. You choose the pace:

• DIY – $12.12 (the book): Start solo. No fluff. Just the book and your willpower. Buy the book
• Group Consulting – $200/month: Weekly meetings with other men doing the work
• 1-on-1 Intensive – $2,500 for six weeks: Deep dives, daily check-ins, custom accountability

To apply, email info@archonadvising.com

• Emotional control & outbursts
• Addiction (porn, booze, weed, dopamine)
• Rebuilding trust after betrayal
• Helping men find purpose: choosing between college, trades, or the military
• Midlife collapse and reinvention
• Sex and intimacy problems
• Fatherhood and leading at home
• Boundaries, purpose, and self-respect

Other programs talk about healing. We talk about rebuilding.

Other coaches hype you up. I call you out.

If you want to feel better, scroll Instagram. If you want to be better, start here.

If you’re a woman reading this and thinking, “This is what he needs”—you’re right. He just needs to choose it.

And if you’re that man? Good. It’s time to go to work.

The Archon logo reimagines the anarchy symbol—an A in a circle—by adding a halo. Where anarchy means no rulers, often mistaken for chaos, this symbol means self-rule—order without imposed authority. It reflects the Stoic pursuit of inner discipline. In ancient Greece, an “Archon” was a magistrate, a ruler not crowned by bloodline, but appointed by the polis, ideally for wisdom and integrity. This symbol is a reminder: no empire is built until the inner kingdom is mastered.

If you want to go deeper into Stoic philosophy, here are a few high-quality resources:

• Reddit r/Stoicism – A modern forum for discussion, practice, and quotes
• Marcus Aurelius Foundation – Dedicated to preserving and promoting the Meditations and legacy of Marcus
• Books by William B. Irvine – Practical modern takes like *A Guide to the Good Life*
• Daily Stoic by Ryan Holiday – Articles, books, and a daily email to keep you grounded in virtue

And if you want to live it—not just study it—start here.

Right here.